Since the initial launch in 2013, my role in the development of the award-winning National Mobile App ranged from UX Designer to Product Development Manager. 
Initially, I developed the complete design system for iOS, Android and Windows platforms and oversaw implementation and usability testing of key interactions. In a product role, I oversaw the design, development and testing of innovative new features such as Virtual Aisle and Emerald Checkout. During my tenure, we saw the app usage grow from approximately 50K/month to well over 500K and eclipsing 30% of all digital reservations.
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